Worksheet – Building a Visual Brand (2 page PDF)

Building the visual part of your brand is essential to presenting your organization consistently.


This worksheet provides you with recommendations, questions and checklists to help you build all the essential parts of your visual brand.


* Watermark is removed from downloaded PDF.


    Page 1 – Instructions and Recommendations

    • Overview
    • Basic recommendations for logos, colors, fonts, brand guides and creating a set of standard branded materials.

    Page 2 – Checklist

    • Questions to confirm adequacy of resources for visual branding.
    • List of recommended print and electronic materials that all match visual brand standards.

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